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Five More Tips to Help You Create an Effective Mortgage Marketing Plan
All good mortgage marketing efforts begin with a plan. Simple right? Not always. Sometimes the hardest part of getting started is getting the planning done. Each year, your planning should begin by...
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Online Marketing: The Ever Changing Game of Social Media and web presence
Anymore, it seems like it’s impossible to keep up with the ever-changing web marketing tactics that exist. While they do change with a blink of an eye, it isn’t impossible to keep your online marketing...
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Social Media: Seven Ways to Let the World Know You Exist Online
You’ve worked hard to make your website the best representation of your business and brand. You’ve written content that sells who you are and why potential clients should work with you. You’ve provided...
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Mortgage Broker: Using Your Website to Make a Statement
In the mortgage industry, your website should be a source of information and education. Customers are most satisfied when you keep them filled with information about real-estate terms, credit score...
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Mortgage Marketing: Boosting Your Search Engine Success with Title Tags
In the competitive world of mortgage brokering, you want to do everything you can to make sure that your website appears at the top of search engine results. While you could employ an SEO gun-for-hire,...
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The Three Foundations of Mortgage Marketing: Part 3: Media
In parts 1 and 2 of our 3-part series, we identified the first two foundations of mortgage marketing—identifying your market and creating an effective advertising message. Now we’ll focus on the third...
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The Value of Consistency: Direct Mail Marketing
With any marketing initiative, there is value in being consistent—meaning not only trying to drum up business when times are tough, but also remaining in touch with your business contacts and potential...
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Improve Your Content Marketing Strategy
These days, content marketing is all the rage. But what is it? Simply put, content marketing refers to compelling content that is created to add value for your consumers, rather than hitting them over...
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5 Tools to Help You Manage Your Social Media
With so many social media platforms available, it can be difficult to manage them all. Fortunately, there are a number of tools designed to streamline the task of staying on top of social media. Here...
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Direct Mail Marketing Basics Part 4 of 5: Creating Your Sales Message
Oftentimes, creating a sales message is something that business professionals struggle with the most. Fortunately, it can be easier than you think. In part 4 of our 5-part series, we’ll highlight...
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